Top trends: eco-friendly “proof-backed” cards, personalization, minimalist elegance, photo cards, interactive tech (sound/LED/QR), modernized traditional art, and message-first typography. What’s driving demand: Americans still buy ~6.5B greeting cards a year, and birthday/holiday remain the volume anchors. How to win in 2026: keep a tight core SKU system, add personalization + premium finishes, and make sustainability claims verifiable (FSC/FTC-aligned).