Best all-around retail choice (most shelves): 90–100 GSM for strong opacity, clean folds, and premium feel without going “too stiff.” Budget + promo programs: 60–80 GSM (watch tear risk and show-through). Luxury gift and brand moments: 110–120 GSM (best feel + durability; higher shipping weight). Tissue / inner wrap: 17–45 GSM (light protection, not a “finished wrap”).