Ursula Yang
Sales Rep
Ursula Yang is a Gen Z sales representative at Lion Paper Products, joining in 2024. She develops and executes international sales strategies for customized notebooks and stationery, builds buyer relationships across North America, Australia and Europe, and coordinates product development to align precisely with client requirements. She also leads LinkedIn content and lead-generation initiatives.
Ursula blends creativity, social insight and data to deliver standout solutions. In 2025, she led the Annual Planning Product Campaign, publishing daily long-form updates on LinkedIn and increasing Q1 inbound inquiries by 20%. In 2024, she managed a major retailer proposal that secured a first trial order of 6,000+ units. Within her first year, she expanded the North American B2B customer base by 30%, achieved 15% YoY growth in customized notebook orders, and successfully coordinated 20+ end-to-end customization projects.
Her core competencies include B2B sales & negotiation, strategic account management, cross-cultural communication, market research & trend analysis, and product development coordination.Ursula holds a Bachelor of Commerce (Marketing & Management) from the University of Melbourne.
